2018 - 2019
Interior design, merchandise and photoshoot for Spinnin' Records's exclusive Store in October 2019 at Amsterdam Central Station. The Pop-up Store is a yearly returning venue during Amsterdam's Dance Event creating a unique space to launch renewed merchanise designs and creating a hub for brand activations and a space to bring artists and their fanbase together.
Client: Spinnin' RecordsRole: Creative / Design Direction
The store concept went through several phases starting with the narrative of celebrating 20 years of discovering new talent by creating a conceptual "producer's" bedroom which would be the foundation of the store.
The concept was finally settled on a more simplistic and stylized centerpiece, designed as a contemporary monument in order to mark the 20th anniversary of Spinnin’ Records.