LESLEY QUISt / Selected works 2026

SPINNIN' INFINITY

Client:

Role:

Lead Animators:

SPINNIN' RECORDS

Creative Director

Renee Rienties, Chun Lee

→ Challenge

→ Approach

→ Impact

How to turn a 30 million subscriber milestone on Youtube into something that doesn’t feel like a repetitive vanity campaign.

Instead of announcing the milestone, I focussed on building something people would actually watch on a weekly basis. Performance data pointed to animation, revealing an opportunity to bring our artists and music to audiences in a way they hadn’t seen before. Therefore I pitched the campaign as a short-form animated series.

2.2 Million+ views across the YouTube Shorts series
8.6 Million+ Campaign Impressions
95% Like Ratio
YouTube Campaign Support

→ EXECUTION

In execution, I defined the worldbuilding (above) prior to the pitch, from there storyboards and characters designs we're made in close collaboration with animators, while leading a multidisciplinary team of animation and design to deliver a cross-platform campaign spanning social, short-form and outdoor.

→ CAMPAIGN

YouTube provided editorial support (below) across its platforms and global outdoor billboards. This was further amplified by additional activations across our own channels, forming a 360° campaign to celebrate the milestone.

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Spinnin' Infinity

How to turn a 30 million subscriber milestone on Youtube into something that doesn’t feel like a repetitive vanity campaign?

Instead of announcing the milestone, I focussed on building something people would actually watch on a weekly basis. Performance data pointed to animation, revealing an opportunity to bring our artists and music to audiences in a way they hadn’t seen before. Therefore I pitched the campaign as a short-form animated series.

2.2 Million+ views across the YouTube Shorts series 8.6 Million+ Campaign Impressions 95% Like Ratio YouTube Campaign Support

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