The merchandise was designed as an extension of the brand’s lifestyle identity rather than traditional logo-driven merch, focusing on elevated materials, embroidery techniques, patches, and refined detailing to create more wearable, premium pieces.

Different collections used different elements of the brand’s history to tell stories through merchandise, ranging from its early roots in vinyl culture and music distribution to a more weightless and emotional festival-inspired direction expressed through lighter tones and athletic silhouettes.

This philosophy extended into pop-up store environments, where the narrative behind each collection was further expressed through the spatial design, ranging from more story-driven concepts to contemporary and monumental settings, with the aim of creating an immersive 360° brand experience.